Hallmark Sweater Ornament Controvery

    November 2, 2013
    Lindsay McCane
    Comments are off for this post.

A Hallmark ornament is the center of a social media controversy. The ornament is a tacky sweater that has words to the popular Christmas carol, “Deck the Halls”, except for one word: “gay”.

The company changed the word “gay” to “fun”, in the phrase “Don we now our gay apparel”, and says they never meant to make a political statement. After the controversy started, Hallmark released a statement defending their product.

The original statement, posted on October 30, read:

Hallmark created this year’s Holiday Sweater ornament in the spirit of fun. When the lyrics to “Deck the Halls” were translated from Gaelic and published in English back in the 1800s, the word “gay” meant festive or merry. Today it has multiple meanings, which we thought could leave our intent open to misinterpretation.

The trend of wearing festively decorated Christmas sweaters to parties is all about fun, and this ornament is intended to play into that, so the planning team decided to say what we meant: “fun.” That’s the spirit we intended and the spirit in which we hope ornament buyers will take it.

The next day, they released another statement apologizing for changing the word and admitting they should have left the original phrase.

The updated statement, posted on October 31, read:

We’ve been surprised at the wide range of reactions expressed about the change of lyrics on this ornament, and we’re sorry to have caused so much concern. We never intend to offend or make political statements with our products and in hindsight, we realize we shouldn’t have changed the lyrics on the ornament.

Hallmark has said they have no intentions of pulling the Christmas ornament from their shelves.

Image via Hallmark.com

  • Amazing

    We are a nation of politically correct idiots. Here is what we need to do: make a long list of words that piss people off and those words will be censored for all time. Gays only make up 2-3% of our population and we are bending over backwards for them. Personally, I don’t care what a person does in their private life. Only nosy and self-righteous hypocrites care. As long as people respect my privacy, I can pretty much get a long with anyone.

    In the bible there is only 1 freaking sentence about being gay. Yet, it has caused more suffering and hatred than we can imagine. The sentence was even in the old testament. Christ had to come again because people were fundamentally screwing up in life because those that followed the old testament were brutal, uncaring hypocrites that caused a lot of suffering. They followed the letter of the law and were getting it all wrong!!!

    Most people say they are Christian in this nation. Yet, they do not do what Christ tells us to do. Be compassionate, don’t judge, seek peace, don’t disturb the peace of others, give mercy, forgive, and love. They just use the bible to tell others how wrong they are. Heck, in the bible belt states, that is where the most incarceration occurs and sentences there are out of control. Yet, the bible belt states fail to acknowledge that they are making billions off of slave labor in their states. Lives are destroyed every day because of this. Those Christians have no idea of mercy. It is all hypocrisy!!

    Stop being politically correct. Leave people alone. Do what Christ tells you to do.

    • Yes

      Yeah, I agree for the most part. I am Christian and most Christians really don’t do what Christ says to do. They just have a list of do’s and don’ts and they think if they follow that list, then they are okay. Meanwhile, they turn a blind eye to all the suffering going on around them. You are right about the prison system. How did Christ react to people that did wrong? Did he lock them up, destroy their lives, saddle them with felonies for the rest of their lives, and hurt entire families in the process? No, he did not. People forget Christ himself was a convict. He was convicted by a kangaroo court and executed even though he was innocent. If evil will do that to Christ, what do you think they will do to the common man? There are lots of innocent people in our prisons.

      There are many Christians that have no idea what Christ was all about. They just memorize bible verses and judge others and contribute to suffering.