Guess Who’s Dominating the Search Market in the U.S.

    August 22, 2008
    Chris Crum

ComScoreComScore has released its monthly analysis results for search market share in the U.S. Blowing absolutely nobody’s mind is the fact that Google is on top.

The question is not who is on top, but by how much Google leads. Google sites had 69.1% of the market, while Yahoo! followed at a not-so-close second with 20.5%. The gap between the two has grown since June, when Google and Yahoo! controlled 61.5% and 20.9% respectively.

ComScore Core Search Report

In  research like that of ComScore’s, the information should not be taken as gospel. As PCWorld points out:


ComScore’s reports are not controversy-free. The company was criticized in April for a report on paid search clicks, as ComScore’s measurements rely mainly on online recruitment techniques, usually dismissed by traditional pollsters. The search market share report presented yesterday relies on a similar panel with ComScore’s controversial one from April…

That said, it doesn’t look like Google has any threat to its search market share, and with their current push into the mobile sector, it is doubtful that any such threat will emerge in the foreseeable future.