Groupon's Snap Changes Direction

Chris CrumBusiness

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Back in 2014, Groupon launched an app called Snap, giving users cash back on certain products they buy at grocery stores. The concept was that you would go grocery shopping, then find participating items in the app, scan your receipts, and get cash back on applicable items.

It's been a while since we've heard much about Snap, but Groupon announced some major changes in an email to users.

Beginning on March 1, Snap will start including Groupon's inventory of roughly 70,000 digital offers at retailers in the U.S. and Canada.

The app is getting a fundamental change in its functionality. It's moving from product-specific promotions to retailer-specific ones, and it's dropping the cash back feature, which was essentially the whole point of its existence in the first place.

Customers who have an existing cash balance of $20 or more will be able to request a check. If it's less than $20, on March 1, user will not be entitled to request a check, Groupon says, citing terms of the cash-back program. These users will, however, be getting an equivalent amount in promotional "Groupon Bucks" (rounded up to the nearest $5). These will expire in September.

Image via Groupon

Chris Crum
Chris Crum has been a part of the WebProNews team and the iEntry Network of B2B Publications since 2003. Follow Chris on Twitter, on StumbleUpon, on Pinterest and/or on Google: +Chris Crum.