Groupon announced on Thursday it's launching Groupon To Go, a nationwide delivery and takeout service the company says saves customers up to 10 percent on "every order".
The offering will first roll out in Groupon's hometown of Chicago, and will expand to other major markets throughout the year. Austin and Boston are next up, slated for launch this fall.
"Delivery and takeout is a natural extension of our local deals marketplace, adding hundreds of the best restaurants to Groupon––including many that haven't offered online ordering until now," a spokesperson for Groupon tells WebProNews. "Plus, food and beverage is already one of our most popular categories, and we've worked with tens of thousands of restaurants across the United States. Included in the launch of Groupon To Go are a number of national favorites, including Quiznos, Popeyes, Subway and Papa John’s."
Also included in the Chicago roll-out are local restaurants Ditka’s Restaurant, Al's Beef, Adobo Grill, BIG & little’s, Freshii, Rosati’s Pizza, Star of Siam and Wishbone.
"As an estimated $70 billion sector, the potential in delivery and takeout is apparent -- especially with the growth of mobile -- and Groupon's engaged customer and merchant base, coupled with OrderUp’s technology and operations platform, brings tremendous scale to the space," the spokesperson says.
Eventually, Groupon to Go will include order tracking, group ordering, and the ability to schedule delivery and takeout for another date and time. It will also one day offer delivery fulfillment services for participating restaurants, utilizing the technology and platform from recently acquired OrderUp. Groupon announced that acquisition just two weeks ago.
Restaurants who wish to participate in Groupon to Go can apply to do so here.
Images via Groupon