Groupon announced the launch of two new holiday gifting features for local businesses: the Grouponvelope and the digital gift voucher.
"We're giving local merchants who do not have a gift card program the ability to reach millions of customers looking for last-minute but thoughtful holiday gift ideas," a spokesperson for the company tells WebProNews.
When the customer starts the purchasing process on Groupon, and clicks "Give as a gift," they can choose "Electronic Style" or "Print Style". The former will let them choose from four different electronic envelope themes and select a delivery date for an animated e-card. The latter will let the customer print out a "Grouponvenlope" that can be cut and folded into a holiday-themed envelope and card.
The features are available for "virtually" every deal on Groupon.com, including Groupon Getaways and Groupon Goods deals.
“Many merchants don’t have the resources to invest in the same digital gifting solutions provided by national retailers, and they miss out on sales that are important to their bottom line,” said Groupon CEO Eric Lefkofsky. “Our new gifting solutions create a level playing field for local merchants and effortless last-minute holiday shopping for consumers.”
Seaworld is hoping customers will take advantage.