Green Monday Dreamed Up By eBay
Now that we are stuck with Cyber Monday as a designation for the first Monday after Thanksgiving, eBay has promoted the second Monday of December as Green Monday.
It’s not another Yahoo story about the environment or Google putting up solar panels. The ‘Green Monday’ name dreamed up by eBay, PayPal, and Shopping.com reflects economic thoughts, not environmental ones.
The logic goes like this: all the big spending for the holidays happens the second week of December. Black Friday, Cyber Monday, they’re nice and everything, but the credit cards really hit the retail world after those days.
According to analysis firm comScore, there may be truth to that theory. Online US retail spending for December 10th, also known as "this past Monday," reached $881 million, 33 percent up from the same Monday last year.
US non-travel retail spending has topped $20 billion from November 1st through December 11th, comScore said in a statement.
"Consumers are clearly responding positively to the enticing promotions and discounts being offered by retailers this year, and spending is currently on track to meet our forecast of $29.5 billion for the season," said comScore Chairman Gian Fulgoni.
Ina Steiner at AuctionBytes said PayPal data shows the second Monday in December has been the busiest online shopping day of the year since 2001. Shopping.com, an eBay property, saw record activity on December 10th this year.