Graphics Acting As Barriers For Site Navigation
Enquiro Research has just released another eye tracking white paper: Barriers on a Website, which explains how users interact with graphics and rich media in the navigation of a website. This whitepaper reveals:
How graphics can act as barriers to website user navigation.
How graphics can coax users towards essential website information.
If multimedia on a website creates a “wow” factor or a trap.
Understanding barrier scanning can greatly improve your website’s ability to resonate with your market by helping to make navigation and conversion paths more in-line with an intuitive user response, by making your page more dynamic, and by giving your content a better chance to sell to your unique visitor.