Location-based social network Gowalla has formed a new partnership with Walt Disney Parks and Resorts.
Starting today, visitors to the parks can engage with others through custom Disney Gowalla pages and Passport Stamps.
Hundreds of locations within Disneyland and Walt Disney World Resorts will feature custom Stamps created by Gowalla – the largest number of custom Gowalla Passport Stamps ever developed for a brand. The Stamps can be collected in their Gowalla Passports and kept as a virtual scrapbook by park-goers. In addition, park visitors will discover and collect Pins as a special reward for visiting featured Spots, and Virtual Items will be placed around the parks.
"Gowalla is the perfect complement to the park visit by rewarding guests with exclusive digital stamps, and by suggesting new ways to explore the parks with fun trip itineraries," said Leslie Ferraro, executive vice president, Global Marketing for Disney Destinations.
"We are excited to work with Gowalla to enhance the check-in experience for our guests.”
To participate, guests are encouraged to join Gowalla via the web or download the free application onto their smartphone. All the custom Stamps and Items guests collect will be added to their Gowalla Passport and each check-in can be shared via Facebook and Twitter.