“Goth Barbie” Gives “Be Yourself” Message In World Of Bullies

    July 17, 2013
    Amanda Crum
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“Goth Barbie” is what everyone–including Mattel executives–is calling the girls of Monster High, a relatively new line of dolls who are descendants of famous monsters.

The toy line debuted in 2010 and blew up, way beyond the expectations of even the people who made them, and while Mattel says little girls still want their Barbie dolls, more and more are gravitating towards her skeletal, pale-skinned freak cousins. That’s especially important in today’s world of online bullying, says Cathy Cline, who is in charge of marketing for Mattel.

“The message about the brand is really to celebrate your own freaky flaws, especially as bullying has become such a hot topic,” said Cline. “And it’s also one of the fastest growing brands within the entire toy industry.”

Of course, it doesn’t hurt that sales for the company have grown 56% this year thanks to the dolls. By jumping into the market right at the time that “Twilight” was blowing up, the dolls were on the shelves while vampires and werewolves were being made cool again, and the girls still do all the fun things Barbie and her friends do. Aimed at girls age 6-12, they couldn’t exactly be ferocious killers. Dracula’s daughter, Draculaura, isn’t even a bloodsucker.

“She’s a vegan. She’s turned off by meat,” says Kiyomi Haverly, the company’s vice president in charge of design. “Girls could really relate to that because that’s part of what they’re thinking of these days.”

The main complaint about the Monster High dolls is that they’re so thin, which was already a complaint about Barbie dolls. In fact, one artist recently took Barbie’s measurements and gave her a “real woman” makeover so that she looked like an average girl. The difference in her body was amazing, and several people–including celebrities–applauded the change. Mattel hasn’t announced any plans to alter her appearance–or the Monster High dolls, for that matter–but with sales skyrocketing, they more than likely won’t have to.

  • Chris

    That’s whats up! Wish they had goth barbie 20 years ago! Way incourage individuality!

  • Name

    The Goth look is actually kind of neat. Original. I am sure kids will like it.

    The “real woman makeover” of Barbie really isn’t accurate. Most women in America are not in that good of shape.

  • john

    the doll looks like something from an episode of Rod Serling’s Night Gallery !

  • Eric

    Goth barbie is win.

  • http://webpronews donna

    Barbie is supposed to be a model. I guess she could model goth clothing – but it’s not really her style, she’s a pretty classy girl who likes trendy but more traditional clothes.

    • Lisa

      So it’s not classy to look Goth? some of the classiest people I know are Goths (including my husband).

    • Amy

      says who? are you the ‘Barbie whisperer’?? That is such a stupid comment.

  • melissa

    My five year old daughter loves Monster High. I think they are cute and the cartoons and movies have great messages in them I think. Love them

  • Sam

    It’s just a doll stop overreacting on it. I think it’s cute. Mattel has to create ideas. I think it’s cute. Sheesh people reacted over the mexican barbie last time, which was really stupid. It’s JUST A DOLL!

  • Amy

    I think people who waste time on such stupid crap need to be analyzed and/or should just keep their ignorant thoughts to themselves. There are many far more important issues going on in the world then this stupid shit.

  • misty

    my 10 yr old loves monster high. I think that they teach some valuable lessons like NOT judging a book by its cover and to show my daughter to save money. my daughter saves her money to buy the dolls(from chores,birthday,and holidays) she currently has 44 monster high dolls and takes care of every one of them.