Google’s Social Q&A Search: Ask Google+ Friends From Google Results

    January 22, 2012
    Chris Crum

Update: A Google spokesperson tells WebProNews: “Our goal for search is to help you find the best answers to your questions, and sometimes the best answers come from your friends. To help you find those answers, we’re experimenting with a new link at the bottom of the search results page that invites you to Ask your friends” for information about the topics you’re searching for. This link will appear for a small percentage of Google+ users who are particularly active on the service.”

I thought I was reasonably active on Google+. I guess I’m not enough of a power user to get the feature yet.

While it is an experimental feature, I’d be surprised if it doesn’t become a full-fledged feature. It makes sense – perhaps more sense that some of the other Google+ integration the company has recently rolled out.

Some Google users are now seeing a feature in Google search results that let them ask their Google+ friends questions about the query they just searched for.

Specifically, at the bottom of the search results page, it says: “Want to ask your friends about query? Ask on Google+.

Not everyone has access to the feature (including myself), so I’m guessing it’s either being tested or is in the process of rolling out. Given that there hasn’t been a formal announcement by Google, I’m leaning towards testing. I’ve reached out to the company to find out, and will update accordingly.

Danny Sullivan has a screenshot of what it looks like. Not much to see really, just text and a link.

Google has obviously been integrating Google+ into Google search more and more, and this is a potentially helpful extension of that. It puts a good deal more emphasis on Q&A search than Google has had otherwise, even if it’s at the bottom of the page.

The fact that it is at the bottom of the page tells me that Google still wants you to think it can answer your questions with relevant search results first and foremost.


Chris Crum
Chris Crum has been a part of the WebProNews team and the iEntry Network of B2B Publications since 2003. Follow Chris on Twitter, on StumbleUpon, on Pinterest and/or on Google: +Chris Crum.