Google’s Polite and Human Take Down Notice

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As has been widely reported, Bret Taylor (PM for Google Maps) sent a “take down” notice to gMerge because it was violating the Google Maps Terms of Service.

Many tech companies could learn from this example. The notice is polite, explains the situation, and was sent by a non-lawyer.

    The Google Maps team recently noticed your Google Maps tile “stitcher” wallpaper maker at http://gmerge.2ni.net/. Google is always happy to see developers interested in our products and we commend you on the service. That said, we would appreciate it if you voluntarily remove your service and stop using Google Maps on your web site. The service violates the Maps Terms of Service available at http://www.google.com/help/terms_local.html, and jeopardizes our ability to make Google Maps available to the public because it encourages non-personal use of Google Maps.

    If you have any questions or concerns, or if we have contacted the wrong people, please feel free to contact me directly. Otherwise, please let us know as soon as possible when the service has been removed.


    Bret Taylor
    Product Manager, Google Maps,

Well done, Bret.

Links: gMerge

Reader Comments

Jeremy Zawodny is the author of the popular Jeremy Zawodny’s blog. Jeremy is part of the Yahoo search team and frequently posts in the Yahoo! Search blog as well.

Visit Jeremy’s blog: Jeremy Zawodny’s blog.

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