When Google's Penguin Finally Arrives, You Probably Won't Ever Have To Wait For Another One

Chris CrumSearch

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The wait continues for Google's much-anticipated Penguin update. Once the wait is finally over, however, webmasters and SEOs should never have to wait for another one again. That is if Google's Gary Illyes, who recently stopped making predictions about the timing of the roll-out because he kept being wrong, is correct in a recent tweet.

In a conversation on Twitter (via Search Engine Roundtable) about the eventual roll-out (still no time frame), he said, "It's likely there won't be a 'next one'."


As has been discussed for many months, the upcoming Penguin will represent a fundamental shift in how the update works. It will operate in near real-time, constantly updating. That's one reason why it is so anticipated. Many just want to recover after suffering major drops in rankings from the last one, but many more are excited about the prospect of being able to recover at anytime in the future without having to wait for another major roll-out.

Google has already indicated that it will announce when this one finally rolls out.

Chris Crum
Chris Crum has been a part of the WebProNews team and the iEntry Network of B2B Publications since 2003. Follow Chris on Twitter, on StumbleUpon, on Pinterest and/or on Google: +Chris Crum.