Google’s New SERPs Come in Mobile Too
Google announced today that it is rolling out its newly redesigned SERPs (search engine results pages). In a separate announcement, the company noted that the new results go for the mobile version of Google as well.
Of the redesign, Google’s VP of Search Products and User Experience, Marissa Mayer explained, "We’ve added contextually relevant, left-hand navigation to the page. This new side panel highlights the most relevant search tools and refinements for your query. Over the past three years, we’ve launched Universal Search, the Search Options panel and Google Squared, and it’s those three technologies that power the left-hand panel."
Here’s a video explaining the changes:
"When you go to Google.com in the US on your iPhone or Android-powered device, and enter a search, you can now tap on the button to the left of the search box on the results page to see a new search options menu," says Google’s Mobile engineering team. "Then, selecting any item in the menu will refine your search. For example, if you are looking for recent results for ‘Mother’s day gift’, simply tap the ‘Past week’ option."
"You may notice that when the menu expands, the search results slide off screen to the right," the team adds. "Note that you can still interact with them and see them in full just by panning to the right. Also, there are some additional menu options, like "News" and "Products". In the weeks to come, we will be supporting more devices and locales, and expanding the number of options available."
Stay tuned to WebProNews for some tips on optimizing for Google’s new SERPs, which put more options at the forefront of the user’s search experience.