Google’s New Plan for China

Google Renews License with New China Strategy

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We haven’t heard much about the Google/China situation lately, but now Google’s Internet Content Provider license is up for renewal, so Google has provided an update.

On the Official Google Blog,SVP, Corporate Development and Chief Legal Officer David Drummond says:

We currently automatically redirect everyone using Google.cn to Google.com.hk, our Hong Kong search engine. This redirect, which offers unfiltered search in simplified Chinese, has been working well for our users and for Google. However, it’s clear from conversations we have had with Chinese government officials that they find the redirect unacceptable—and that if we continue redirecting users our Internet Content Provider license will not be renewed (it’s up for renewal on June 30). Without an ICP license, we can’t operate a commercial website like Google.cn—so Google would effectively go dark in China.

That’s a prospect dreaded by many of our Chinese users, who have been vocal about their desire to keep Google.cn alive. We have therefore been looking at possible alternatives, and instead of automatically redirecting all our users, we have started taking a small percentage of them to a landing page on Google.cn that links to Google.com.hk—where users can conduct web search or continue to use Google.cn services like music and text translate, which we can provide locally without filtering. This approach ensures we stay true to our commitment not to censor our results on Google.cn and gives users access to all of our services from one page.

Google China - New landing page

Google will end the redirect completely over the next few days, and Chinese users will be directed to the new landing page. Google has already submitted its license renewal application based on this strategy.

What do you think of Google’s new approach to China?

Google’s New Plan for China
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  • http://lanta-krabi.blogspot.com/ Lanta

    Poor Google.
    I think they are playing with fire here. Google really needs China much much more than China needs Google.

    The board should think of the $$`s they will miss out on instead of wanting to give the people of China search results with Porn or Cults or whatever the chinese gov do no want shown. Google already remove pages pages from the serps with the DMCA act (or laws of other countiries). So why not just treat China`s request like a huge DMCA notice.

  • Brian

    So, instead of directly redirecting people to google.com.hk, they put up a picture that’s made to look like a text box so when you go to click on it to put the cursor there, it actually takes you to the new page. That would be pretty funny if China fell for this.

  • http://www.adproducts.com.au Promotional Products Australia

    If I were the Chinese government I would laugh in their face. I don’t necessarily agree with China’s polices, but if Google thinks a holding page aimed at getting people to click through to a site that China doesn’t want it’s customers at rather than a redirect will make the difference to the Chinese governement, I think they have rocks in their head!

  • http://www.Searchengineers.wordpress.com Denish

    Its not so good for google but in other case, Google can do an alternate for China internet traffic.
    That is –
    – IF Google gives license to only corporate /Business purpose content to the user , there which Google should trace everything done by the user.
    – By which Google can get secure traffic from China and Also able to provide content to the user.
    – Redirection from Google.cn /Google.com.hk to Google.com is other case. Its will not effect the user work but also user results.

    In above suggestions, I think as so, its good for Google and China Both.

    Warm Regards
    Dinesh Verma
    Follow me- http://twitter.com/denishverma
    Sphinn Me- http://sphinn.com/user/dineshverma
    Digg Me- http://digg.com/users/dineshverma

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