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Google’s New Blogger Features

Could make RSS more popular

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Google’s Blogger is unleashing some new features to make blogs using the platform more social. They will be rolling out these features over the next several weeks.

Follower's Gadget
Follower’s Gadget
Image from Blogger Buzz Blog

They want bloggers to be able to view the people that read their blogs, and will provide a gadget allowing users to display those people on the actual blogs. The way they are accomplishing this is through a "Follow this Blog" link that will appear on all Blogger blogs. Who is following whom will then be shown on the Blogger dashboard and in Google Reader, for those who use it.

Marshall Kirkpatrick at Read Write Web chalks up what Blogger is doing as Google’s attempt to push RSS into the mainstream:

For all its supposed simplicity, Really Simple Syndication or RSS has continued to confuse and intimidate millions of people online years after its introduction…

"Follow this blog" is a clear call to action and those words will soon grace the header of every blog on Blogger.com around the web. When users click that link they’ll be taken to either a tab on their Blogger dashboard, presumably if they have an account and are logged in, or be introduced to Google Reader, the company’s RSS reader. It’s a simple, brilliant plan and we wonder what took so long.

Kirkpatrick is probably right in that the mainstream public is still confused about RSS. The reason I agree with this is because out of all of the people I know that don’t work on the Internet, none of them use it. Many of them do have gmail accounts,  however, and could get sucked into the world of RSS without even realizing it with what Google is doing.

"Follow this blog" has a kind of Twitter sound to it, which could appeal to the social mindset. Blogger will also be integrating Google Friend Connect into the mix as to further increase the social aspects of blogs. Movable Type also announced new social features recently.

Google’s New Blogger Features
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  • http://readerszone.com/ prashant verma

     it is a very good information ,new feature for all the bloggers 

  • http://what-is-colitis.info Neugent

    Hey…nice stuff…Google should introduce more stuff for bloggers and marketers likewise..

  • http://stevenwilsonmarketing.com Steven Wilson

     This has been way over due.Blogger has been  to far behind for way to long.

  • http://skylanterns2u.com Joe

    About time google stepped up!!!

  • http://www.myreefblog.blogspot.com gareth

    Having just become aware of  blogger i use it regulary and foind it very usefull, This just makes it much better.

  • http://www.alternative-natural-cures.net Jack

    It’s nice to see that google and blogger are getting back to blogger and adding some nice options.

     

    Jack

  • http://ogr.in.ua/ OGR

    Really, social is synonym for meaningless. Anti-social is new trend.

  • http://pitercentre.blogspot.com pitercentre

    I love this one. I try soon

  • http://www.skintagsolution.com Skin Tag Removal

    I think instead of re-hasing features over and over, Google should better monitor the use of those blogs for spam.

  • John-Michael P. Talboo

    I like the feature, and use it on my blogs, please sign up if any of the content is of interest!

    http://gettingfrugal.blogspot.com

    http://iheartsummerglau.blogspot.com

    http://911debunkers.blogspot.com

  • http://www.smartin.in smartin

    Great great addition . Its kind of social networking . I have already added the feature in my blog

    Looks good .What about adding a similar application with twitter followers . It would be better if there an application to automatically publish the blog posts in social sites like Orkut , Facebook etc. Also they should build Windows applications to manage friends or directly post on blogs social networking sites etc .

  • http://frajda.net GRY

    Good for Google .
    -
    Gry

  • http://garten-haus-bauen.de/ Garten

    “Follow this blog” is really easy to understand. The word “subscribe” could be misunderstood: people who are not familiar with blogs might assume that they would have to pay for it.
    I’ll use the term “follow” on my blogs either: http://tweyo.com/
    Thank you, this is what I was looking for!

  • http://car2be.com/ Used Porsche

    Kirkpatrick is probably right in that the mainstream public is still confused about RSS. The reason I agree with this is because out of all of the people I know that don’t work on the Internet, none of them use it. Many of them do have gmail accounts, however, and could get sucked into the world of RSS without even realizing it with what Google is doing.

  • http://songwritingtips.org/ How to Write a Song

    Thanks to Google for this new features. I should try soon

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