Google’s Matt Cutts Talks About “Unique” Content

Google has put out a new Webmaster Help video. This time, Matt Cutts answers a question about an ecommerce site that has about 1,000 product pages. The question, as Google translates it, essentially boils down to: How can I make the pages on my site unique?

“Okay, let me give you a little bit of tough love…the question should not be, ‘I have n pages. How can I make them unique?’ The question is, ‘How many pages can I make that are high quality that provide value to users?’” Cutt says. “If you can’t manage to have a thousand pages, and have something unique – something different than just an affiliate feed or whatever on each page of that site, then why should your thousand pages, which are, again, maybe just rewarmed content of an affiliate feed, rank compared to someone else’s thousand pages of that same affiliate content?”

Watching the video, something tells me Matt’s a little tired of answering questions like this.