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Google’s Lively Receives A Death Sentence

Plug to be pulled at year's end

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So much for the idea of a second Second Life.  Lively, launched by Google this July, has already been deemed something of a failure, and the search giant’s issued a notice that it will more or less kill the collection of virtual rooms at the end of December.

Given the economy’s condition, it’s not hard to understand why Google won’t support an unsuccessful product.  A note on the Official Google Blog acknowledges, "[W]hen you take these kinds of risks not every bet is going to pay off. . . .  It has been a tough decision, but we want to ensure that we prioritize our resources and focus more on our core search, ads and apps business."

Lively.com
 Lively’s Brief Success, Fast Fall

And Lively, in case anyone isn’t sure, definitely qualifies as a bet that didn’t pay off.  Even if Google plastered the various virtual rooms with ads, Compete numbers suggest that few folks stuck around past the first month.  A look at Lively’s list of "active" rooms verifies its status as a ghost town – by page 3 of 53, almost all of the areas have only received one or two visitors.

Google’s investors can breathe a tiny sigh of relief, then, and Lively fans shouldn’t take the news too hard.  At least Google’s given them over a month to prepare for the cutoff, and a formal announcement available through Lively.com explains, "Embedded rooms in blogs and other web pages will continue to show an image."

Linden Lab hasn’t made any sort of statement in response to this development just yet.

Google’s Lively Receives A Death Sentence


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  • http://jodis.co.ua/ Dead J. Dona

    Well, lively was a fun, but it takes more than 1Gb of memory, and lack of interaction. It was like chat with moving avatars. Nothing special.

  • http://livelizens.com oriste

    The Livelyzens (Lively users) are coming together to appeal to Google to keep Lively alive.

    Lively is a great platform for interaction as well as creativity. It is easy to use, browser based, embeddable on webpages to bring a 3D experience right on your website. While Lively has been in beta and has limited capability in terms of the objects and avatars available, the Livelyzens have been able to come up with very creative ways to create art from what is available. All this in a "clean" 3D world thanks to Google’s vigilance in getting rid of rooms with inappropriate content. More than anything, Lively has become a place to make friends for life – from all over the world with wonderful people.

    Please visit our website http://livelyzens.com and participate in the Lively Machinima contest we are conducting to show the creative potential of Google Lively. Please also sign our online petition http://livelyzens.com/petition.aspx

    We kindly request netizens to support us in reviving a wonderful 3D world that is a kid friendly and a creative space for art and interaction amongst adults.

    It’s not too late!

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