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Google’s Gravity-Defying Financials

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To be clear, Google’s great Q3 result keeps them on the same track that they’ve been on since they designed a great search engine that the world wanted to use, and a better ad program that screamed scalability.

What they’ve done is realize the full extent of that earnings potential quickly, meaning, in essence, that the company’s performance will allow it to “grow into” its stock price more quickly than expected.

So for now, exceeding expectations is still within the realm of the expected, since we’re still talking about advertising revenues.

Nonetheless, many continue to underestimate the company, not even factoring in future projects.

What will Q4 bring? I’m guessing more of the same. Let’s hope it’s that, and more.

Andrew Goodman is Principal of Page Zero Media, a marketing consultancy which focuses on maximizing clients’ paid search marketing campaigns.

In 1999 Andrew co-founded Traffick.com, an acclaimed “guide to portals” which foresaw the rise of trends such as paid search and semantic analysis.

Google’s Gravity-Defying Financials
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