In an effort to keep up with the rapidly evolving digital advertising ecosystem, Goole has made some necessary refinements to their DoubleClick website. They were shooting for a cleaner more stylistic look which would highlight all the latest DoubleClick news.
The newly redesigned site features improved discoverability, a cleaner look, and the capacity to conduct your searches utilizing multiple screens. If you are a fan of DoubleClick, this is really going to fuel your excitement.
This is how Google describes the refinements on their DoubleClick Blog:
In addition to becoming a destination to discover the latest news and insights from DoubleClick, the site is gateway for you to explore and learn about DoubleClick’s digital technology solutions. We’ve reorganized the site to make it easier for you to discover and learn about the solutions that best meet your business objectives.
As part of a Google-wide effort to bring you an experience that’s more focused, elastic, and effortless across all of our products and websites, the new site underwent a thorough usability review to help strip out unnecessary clutter in order to make finding the information you’re looking for as easy as possible.
Multi-screen site for a multi-screen world:
We know first hand that users browse the web across multiple-screens and devices. The new site offers a consistent and seamless experience whether you’re visiting from your desktop, mobile, or tablet device.
Go check out the new features and let them nurture your creativity. If you liked it before, you are sure to love it now. It's another great example of how Google is making creation easier, more intuitive, and more accessible.