Google's DoubleClick Gets a New Look

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Google has announced a new release of DoubleClick for publishers, available in two versions (for large and small publishers). Along with the new release, Google has given the DoubleClick logo a makeover.

"To reflect our continued investment in DoubleClick's products, as well as the central role of DoubleClick's technology products within Google's display advertising business, we're also today unveiling some changes to the DoubleClick logos — including typeset changes, incorporating a new 'by Google' theme and retiring the 'DART' brand," explains Vice President of Product Management Neal Mohan.

DFP logo

DFP logo

"This is the next generation of Google Ad Manager, bringing many requested features such as a new web services API, an improved user interface, and new reporting capabilities," says Google Ad Manager Product Manager Alex Vogenthaler. "We will be upgrading all Google Ad Manager accounts to DFP Small Business automatically. GAM users will see the new DFP Small Business name and logo within the product and related resources upon completion of the upgrade. Usernames, passwords, ad delivery data and account data will be unaffected by this change. New customers signing up for Google Ad Manager today will automatically be upgraded on the same schedule as current Ad Manager publishers."

The new DoubleClick for Publishers can be found here, complete with FAQs, support information, etc. Google has also set up a series of videos to give users a quick overview of the upcoming changes. In addition, Google offering webinars discussing the changes.

Chris Crum
Chris Crum has been a part of the WebProNews team and the iEntry Network of B2B Publications since 2003. Follow Chris on Twitter, on StumbleUpon, on Pinterest and/or on Google: +Chris Crum.