Google’s AdWords Editor Gets an Upgrade
Google has released a new version of AdWords Editor. That of course means that there are some updates that come with it.
For one, advertisers can now import CSV files. Users who make changes to their accounts in a spreadsheet or custom application can import their spreadsheet directly into AdWords Editor, then post new or edited items. To import a CSV file:
1. Prepare the CSV file
2. Import the CSV file
3. Resolve errors or warnings
4. Review imported changes
I realize this is a little vague, but Google gives you a much more detailed outline around these steps here.
Another update to AdWords Editor lets you download a campaign (or campaigns) you want to edit, and leave the rest of the account alone. You can choose to download or update only active campaigns. This prevents you from having to wait a long time for your account to download, when you only want to work with one or two campaigns. Go here for steps for adding a new account, downloading updates, changing campaigns you’ve downloaded, or downloading everything (full account).
Google has also made changes to the Keyword Opportunities tool. The changes are designed to make it easier to manage your keyword data. Austin Rachlin of Google’s Inside AdWords Crew explains:
On the "Search-based keywords" tab (the AdWords Editor version of the Search-based Keyword Tool) you can now view and organize new keywords by topical category, letting you zero in quickly on the keywords that are most relevant to your account. Also, when you export or copy keywords, the Keyword Opportunities columns (such as Volume and Competition) are now included. As another response to advertisers’ requests, you can now add terms to your account as either keywords, negative keywords, or campaign negative keywords.
Users of AdWords editor will be prompted to upgrade automatically when you go to use it. You will not have to re-download you account, and it won’t affect comments and unposted changes.