Google’s 6 Principles of Competition and Openness

What Google is Explaining to Difference Makers

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There’s a short but interesting blog post up on Google’s official Public Policy Blog, which states six principles the company holds with regards to competition and openness.

Adam Kovacevich"As Google has grown, the company has naturally faced more scrutiny about our business principles and practices," says Google’s Senior Manager of Global Communications and Public Affairs. "We believe that Google promotes competition and openness online, but we haven’t always done a good job telling our story."

He notes that the company has been meeting with policymakers, think tank reps, academics, journalists, ad agencies, and trade associations in the US and Europe.

1. Help other businesses be more competitive.

2. Make it easy for users to change.

3. Open is better than closed.

4. Competition is just one click away.

5. Advertisers pay what a click is worth to them.

6. Advertisers have many choices in a dynamic market.

Google actually has a 53-minute webinar available for download

on the topic of Google competition and openness. The webinar took place back on April 9th, but presumably in an effort to be more open with this, Google is throwing it in the spotlight so others can learn from it.

The posting of these materials appears to be a response to recent media coverage of antitrust concerns regarding the company. Earlier this week the FTC launched an inquiry into whether the overlap of directors on the boards of Apple and Google violates antitrust laws. CEO Eric Schmidt sees no conflict with the Apple Board seat. WebProNews has more on that here.

Google’s 6 Principles of Competition and Openness
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  • http://www.webhosting-10.com Host

    The Open Is better than closed Is really a fantastic Motto.
    Google Is really a company that shows stuff to users and shareholders that other companies normally don’t look forward too.
    Perhaps thats what makes Google different.

  • http://male-wedding-rings.com/ Julian Woods

    Google is such a cool company. It seem to have the “It factor” all over it.

    I mean it is a text area with the text Google above, and still everyone and their piano teacher wants to read the next story about them.

  • Guest

    “open is better than closed”…

    yeah right… tell that to google china…

  • http://www.yourtrustedtradesmen.com Local Trusted Tradesmen

    I’ts one small step for google in their effort to be more transparent.
    Let’s hope it is! But they may be very selective in letting us know much, they didn’t get where they are by being to open.

    Cheers Local Tradesmen

  • http://www.psicologosperu.com Luis

    I agree.

  • Guest

    it’s a monopoly -THEY can have text link ads — but NO ONE ELSE can

    • http://www.diamondonnet.com Diamonds

      Couldn’t agree more… I must admit, they are good.

  • http://www.glamorousactress.com/ mikeavatar

    I agree this and hope google will favor for all the genuine websites.

  • http://www.spiralscripts.co.uk Fiona Coulte

    Google is becoming a very poweful organization. I don’t think they are evil, but the fact that they don’t seem to have much competition themselves worries me.

    • http://www.atlantadentalcenter.com/invisalign-atlanta.php Invisalign Atlanta

      Yeah, you’re right… I think though at some point someone possibly new will come along and challenge them.

      • Ben Somerset-How

        Probably, but Google will just buy them. Still, I think it’s a great company.

  • http://www.twellow.com/u/aks2008 Aswani

    I myself is a great admirer of Google, be it their products or web services. They seem to be a leader in each and everything on web today. Must say, their principles are worth reading. hope they will stick to it.

  • http://www.checkseek.com/ discountchecks

    Thank you for your sharing!

  • Herb

    yes we all know that Google’s great. It’s great because WE make it great. I helped make it greater six times today already in fact.

    The problem here is that it’s becoming TOO great. It’s not natural to dominate everything. Who wants to go into a contest with Google on anything IT these days? You’ll lose.

    Notice how all of the things in the list are Googlecentric.
    & They said:
    1. Help other businesses be more competitive.
    read as: “Help business compete against each other with AdWords(tm). We just love the way they try to outdo each other because it makes us more money!”

    4. Competition is just one click away.
    read as ; “Don’t click away from Google(r) because if you’re not at Google then you’re at one of our competitors’ sites. We don’t like that very much – and neither do you. Again, and neither do you. :->”

    This is exactly why they have to stifle/limit competition whenever they can get away with it.

    Yes Google will be great for some time to come, we all know that, but there will be a consumer and tech revolt and some companies going to make them have a run for the money.
    They’ll be saying stuff like “Remember the good ole days when customers where there for the picking? now we have to actually fight for customers!”

    When people get hungry they start doing bad stuff. When companies get hungry they start doing the stuff that you did to them to make them hungry in the first place.

    Should be interesting.

  • http://www.bestofadulttoys.com/ Best Adult Toys

    “3. Open is better than closed.” should read…
    “3. Open is better than closed, unless…” Unless of course your site has adult-related content… then Google is closed. Open and happy to take your business money so you can advertise on their network… but closed to allowing your adult-content website to take part in Adsense to profit from it.

  • http://pyrmontvillage.com.au/ pyrmontvillage

    I honestly have built an entire online income stream based on Google, Lord were they to shut up shop tomorrow, man would I be in Strife.

    Love them or Hate them, I hope they hang around for a while.

    I like to think of them as a Benevolent ruler of a Kingdom. I do not know of any Corporation that has supported/enabled/facilitated the growth so many small businesses in this lifetime.

    Google Stay a While Longer

  • http://www.villamendez.com.ph Tagaytay

    Very Good Principle

  • http://www.medlawplus.com jjray

    “1. Help other businesses be more competitive.”

    Is that not mutually exclusive in the case of Google? All online businesses use Google in one way or the other. If all competitors in a market are Google users, one competitor can only advance in relation to other competitors. This principal is inherently NOT one of equality. It’s evident on its face. Did anybody stop to think about what these words mean? Does it mean “Help other businesses who do as Google instructs to be more competitive, the rest can go to hell?”

  • http://www.deftsoft.com web designing outsourcing company

    it’s always difficult to understand google for a starter SEO. Thanks for providing the google webinar.

  • kihatto

    these fantastic principles present some new and clever thinking to how we do business

  • http://www.controldatainc.com collection

    Google has gotten to where it is because it so difficult to get a natural listing that they make millions of google ads

  • http://askdoctor.us/ Ask Doctor

    google is the benchmark for other search engines.its policies and methods are much debatable as well as pathbreaking

  • http://add-blogbanner.blogspotr.com Add Banner

    Citing concerns over the growing disregard for the rights of computer users, Google has outlined a set of principles that the company hopes the industry will adopt. Google says it

  • http://www.scalpmed-reviews.com Scalp Med

    Nothing lasts forever. I sometimes wonder, “what will come after Google?” Because, eventually, something will.

  • http://www.trabonsolutions.com John Prowell

    If everyone followed the same principles?

  • http://gadgetsnall.co.uk tb

    having read a few of the replies here, i would like to take the oppertunity to remind everyone that google is actually a business and therefore will not do anything unless there is a percieved benefit from doing so.

  • Guest

    If this is true, why does every software I install try to force me into installing google tool bar? I’ve uninstalled it a dozen times but it keeps showing up again. I’m assuming other users at home are accidently installing it, but still, it comes up checked with everything. I don’t think that’s following their principles. Can I get a cookie that has the option saved – “Never install a tool bar and never ask again!”

  • http://www.india-designers.net/ Subhash

    Principles are much required to surviving in this world. In every walk of life we have to follow some principles that are necessary for achieving success in the life.

  • http://askdoctor.us Ask a Doctor

    Google is the fastest growing business in the world. No wonder it is because of the above mentioned principles.

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