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Google Website Optimizer Gets Updated

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Google Website Optimizer, now nearly one year old, has received its first update, according to the Official Google Analytics blog. Ooh, pretty pretty data!

The major improvements to the optimizer include:

  • A wizard for creating A/B split tests (am I drooling?)
  • A better interface for the experiment list display
  • “My Client Center Access Manager”: “Now, with permission from their client accounts, agencies can access Website Optimizer directly through the My Client Center.”

For those of you using Website Optimizer on the agency side, this last point is a great boon: now you’ll be able to manage multiple clients’ accounts from one central agency account.

In case you couldn’t tell, I’m a bit of a data addict. And while I’m not currently using Website Optimizer (I wish I were!), if you’re doing a PPC campaign, you should definitely consider using this free tool to improve your conversion rates.

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Google Website Optimizer Gets Updated
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About Jordan McCollum
Jordan McCollum is a staff writer for the popular marketing blog Marketing Pilgrim. She has worked in search engine optimization with clients including 3M, Little Giant Ladders and ADP. After graduating from Brigham Young University, Jordan joined the SEO copywriting team at the Internet marketing firm 10x Marketing. After 10x closed its doors in December 2006, Jordan became a freelance writer and Internet marketing consultant specializing in SEO. She also has extensive experience with web analytics, conversion rate enhancement and e-mail marketing. WebProNews Writer
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