Google announced that starting today, users will no longer have to enter their credit/debit card numbers, billing addresses or other payment-related information on certain sites that accept Google Wallet for payments.
Google is quick to cite the "97% of mobile shoppers abandon their mobile shopping carts" stat from a recent SeeWhy report.
"Typically, on mobile websites, you need to key in 17-20 fields of information on a small screen while having to click and scroll through multiple pages to provide shipping and billing information," says Google Wallet's head of mobile commerce, Barak Turovsky. "It’s no wonder up to 97% of mobile shoppers abandon their mobile shopping carts. Google Wallet makes it easy and secure for you. Simply click the Buy with Google Wallet button, log into Google Wallet and click to complete your order. That’s it — you’re done in 3 steps."
The functionality is currently live at 1-800-Flowers.com, Rockport.com and FiveGuys.com (at select locations). Google says it is currently working with other retailers to get it integrated into their mobile sites. These include Finish Line, MovieTickets.com, Seamless, SwimOutlet.com and others.
Presumably this will be expanded on a much larger scale in the future.