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Google Uses Rich Snippets for Local Search

Google: Here's How to Optimize for Local Search

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Google announced that it is now using Rich Snippets for local search. Webmasters with pages that in some way pertain to real world places, can utilize these to reference those places and optimize for local search results. 

"By using structured HTML formats like hCard to markup the business or organization described on your page, you make it easier for search engines like Google to properly classify your site, recognize and understand that its content is about a particular place, and make it discoverable to users on Place pages," says Carter Maslan, Google’s Director of Product Management for Local Search.

Google now using rich snippets for local searchGoogle says to optimize for local search, you should not only use structured markup to help Google identify the places mentioned on your site, but to tell Google about your content through this form

"Whether you’re creating a website for your own business, an article on a newly opened restaurant, or a guide to the best places in town, your precise markup helps associate your site with the search results for that particular place," says Maslan. "Though this markup does not guarantee that your site will be shown in search results, we’re excited to expand support for making the web better organized around real world places."

Google provides more information about using Rich Snippets for local search here. There is also an FAQ page, which you may find useful. 

Google Uses Rich Snippets for Local Search


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  • http://gnampf.blogspot.com/ Bernd

    There is a Rich Snippets Testing Tool from Google.

  • http://www.4psmarketing.com Hannah

    Has anyone had any joy with this? I have done this for one of my sites and requested inclusion twice but I have seen any changes and its been a few weeks now?

    • http://www.4psmarketing.com Hannah

      I mean I haven’t seen any changes

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