Google's Mobile Ads Blog just Google+Mobile+Ads+Blog%29" target="_blank">announced an updated ad serving solution for its DoubleClick for Advertisers, which essentially stands as a slap in the face to Facebook, whose recent botched IPO had some saying that a user shift to mobile would diminish its own advertising viability.
Advertisers can now distribute mobile ads, in both standard media and rich media formats, from DoubleClick for Advertisers into the AdMob network with no beta restrictions. New tools for building mobile-rich ad content, as well as an improved conversion tracking functionality, have also been included. Interaction and click-through numbers can be tracked, and compared to existing ad formats, for easier integration of overall analytics workflow.
Below is a clip describing Google's rich media designs for mobile:
Advertisers have been able to put together a desktop ad once, and then run it in multiple formats. Google seeks to better adapt this ability to mobile, and is actively performing initial testing on new mobile ad functionalities, and states, "As our reach grows, so will our ability to help advertisers manage their mobile display campaigns with accountability and ease."