Google announced today that Google Play Movies, TV shows, and Music are rolling out to Google TV over the course of the coming weeks.
Users will be able to buy or rent content directly through the Google Play Store on Google TV devices, and purchases users have made on other devices will be automatically available through Google TV.
"Google Play titles will also be discoverable through our TV & Movies app, which brings recommendations for shows and movies available on live TV and apps like Netflix, Amazon, and now Google Play," says Google TV Product Manager Ambarish Kenghe.
"For developers, this update also enables many other Google Play features including auto-updates, subscription billing, and smart app updates," Kenghe notes. "Google Play gives you one place to find, enjoy and share your favorite entertainment with millions of songs and thousands of movies and TV shows for sale, and adds to the millions of entertainment options available for you on Google TV through YouTube, TV & Movies, Search and the full web through Chrome."