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Google TV Ads Leaves Beta

"Launch a TV advertising campaign in minutes." Or not.

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Television commercials provide opportunities to go to the bathroom, refill drinks, or see what’s airing on other channels.  Commercials occasionally serve marketing purposes, though, and any U.S.-based AdWords advertisers wanting to give them a shot should be happy to hear Google TV Ads is now open to all.

Google TV Ads
 Google TV Ads Launches

Following a long period of beta testing, it seems Google wants to kick things off in a big way; on the Inside AdWords blog, Christian Yee wrote, "To celebrate our launch, for a limited time Google will cover the cost of creating your TV ad through our Ad Creation Marketplace, up to $2,000."

There are some catches, of course – the $2,000 would come in the form of credit, and eligible campaigns’ minimum average budgets must be $2,000 per week – but the thought counts for something.

It just remains to be seen if many people will take advantage of the offer.  The two TV Ads "success stories" Google provides are from little-known companies FrangranceNet.com and BR-111, and David Rodnitzky observed, "I see nothing in Google’s TV Ad launch that leads me to suggest that this product is going to be any different than Audio or Print Ads."

He later continued, "Insofar as this is a fragmented remnant space, I suppose Google may have an opportunity to bring efficiency and thus value to the market.  But this was the same theory that was suppose to usher in the Google era for radio, and that hasn’t happened."

It is interesting, at least, to see Google charge into another area.  Feel free to speak up if you plan to launch a television campaign.

Google TV Ads Leaves Beta
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  • Abe Bell

    Google TV ads?  Boring!  Cheap-TV-Spots.com has been doing this better and cheaper for 7 years.  CheapTVSpots.com is the most award-winning discount TV ad agency in the world with over 80 international awards.   Cheap TV Spots has no air time minimums or long term contracts required for their custom-made high-quality commercials.  Who do you want handling your TV campaign: a tech company that probably makes you bid against their other clients – or straightforward air time from a real agency without additional fees or commissions?  Where do you think Google’s $2K offer is coming from?  Answer:  Your pocket!

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