Google Top Video Property For April

    June 17, 2008

U.S. Internet users watched 11 billion online videos during the month of April, with YouTube accounting for 4 billion videos according to comScore Video Metrix.

Google sites again ranked as the top video property with more than 4.1 billion videos viewed (38 percent share of all videos) as YouTube accounted for 98 percent of all videos watched at the property.

Fox Interactive Media was second with 558 million videos (5.1 percent), followed by Yahoo with 352 million (3.2 percent) and Microsoft with 268 million (2.4 percent).

Close to 135 million Internet users watched an average of 82 videos per viewer in April. Google brought in the most viewers (83.7 million), where they watched an average of 50 videos per person.

Fox Interactive drew the second most viewers (52 million), followed by Yahoo (37.3 million) and Microsoft (29.9 million).

The majority (71%) of the total U.S. Internet audience watched online video. The average viewer watched 228 minutes of online video.

The 18-34 year olds demographic viewed the most video, watching an average of 287 minutes per viewer.

YouTube attracted 82.1 million viewers who watched 4.1 billion videos (49.8 videos per viewer). MySpace had 46 million viewers who watched 481 million videos (10.4 videos per viewer).

The average time spent watching online video was 2.8 minutes.