Google To Sell DoubleClick’s Performics SEM Business

After further review, Google decided to split Performics into two businesses, with the search marketing side tagged with a “For Sale” sign.

The presence of Performics as a post-DoubleClick acquisition Google asset raised concerns in the search marketing industry. Right or wrong, some believed Performics would be able to use an incredible inside edge with Google to win clients.

Google decided the perception of issues required a fix. They announced on the official Google blog the decision to split up Performics and send off the SEM side:

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