Quantcast
750×100
Read WebProNews
With Friends!

Google the Ad Agency

Get the WebProNews Newsletter:
Google is further commoditizing the role of the ad agency. They are signing up advertisers interested in trying their new Ad Creation Marketplace:

In the Ad Creation Marketplace, you’ll find industry professionals who can provide script writing, editing, production, and voice-over talent at an affordable package cost. It’s free to search for and send project bids to specialists, and you aren’t under any obligation to work with them until you accept a bid.

Google’s great value has been in targeting and tracking, but text and image ads are not as emotionally appealing as video ads. As they try to move up the value chain to caputre branding ad dollars they are trying to create a support ecosystem that helps the market grow quickly and keeps the market as efficient as possible.

How much does Google expect ad production to cost? Crumbs:

Once you accept a specialist’s bid, you might expect to spend anywhere between $100 and $1000 for your ad.

Comments

Tag:

Top Rated White Papers and Resources

What do you think? Respond.

Your email address will not be published. Required fields are marked *

*

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>