Google Tests Yellow Backgrounds for AdWords

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Earlier this month the JenSense Blog reported about Google Testing yellow background on sponsored ads above the search results.

Today I am noticing similar results (see/click image below). It’s amazing how much more the top sponsored ads standout compared to the rest of the page.

If Google plans on implementing this change globally I am curious to know what kind of performance increases websites will see when advertising in the top sponsored results. If the CTs increase significantly I imagine that Google could raise it’s AdWords premiums and advertisers would still pay for them.








Google Tests Yellow Backgrounds for AdWords
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About Manoj Jasra
Manoj Jasra is an online marketing veteran of almost 10 years who specializes in analytics, social/search strategy and mobile marketing. Manoj is currently a Sr. Strategist at one of Canada's largest Telecommunications Companies, Shaw Communications Inc., where he leads Social Media, SEO, PPC and Web Analytics strategies. Manoj first started in the search marketing industry with Enquiro Search Solutions, where he spearheaded web analytics, SEO Training and the development of cutting edge search marketing solutions for clients.

Manoj is a Professional Speaker having participated at events such as Emetrics, Web Analytics Xchange, WebTrends' Engage, Internet Marketing Conference, Social Media Innovation Summit and Search Engine Strategies. He authors Web Analytics World (a top 100 Online Marketing Blog) and consults through his firm Jasra Inc. WebProNews Writer
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