Google Rolls Out Breadcrumb Display in SERPs

It’s nice to provide such useful information that Google is testing breadcrumb in SERPS. If Google implements it in the future, it encourages webmaster to build websites in clear navigation. Because it is still often to got lost when browsing websites.

Actually I didn’t realize this until you tell the people. Even though I always using search engine but I am not alert with the result. Good information.

SE is evolving, that is great news.

Wow… that looks so cool from Google. I think Google might be picking that some way from the website, or based on the site map file created and probably based on the file names like default.htm vs. page1.htm (lying in same folder hierarchy).

This will be good for the readers – gives them better hierarchy in the results, but will it impact the SEO? I dont think so. Its just that – a site with better folder structure and a better management might get indexed faster.

I love bread crumbs. It’s a great way to improve the UX. But be careful not to draw too much attention to them, or they may reduce conversion rates, since it can cause people to click around too much on your site and get off the green path.

I can’t imagine how that could help me in Google search. To be honest, not impressed much!

i think this is good movent from google. it make us easy to understand the site structure (map).

Google never seems to sit still. Always making it harder to achieve SEO.

Great to know this, and pleasing to hear because all our clients automatically have a well structured shop with us, and the “crumbtrail” is automated for them, with structured URLs… Lets hope this will help boost them further up the rankings with no extra work involved

Personally, I think this would make search results more effective. Sometimes, even Google, displays a result, but the page you are taken too does not reflect the actual result shown. Showing the site architecture should make search more friendly for real estate and other search terms.

I liked the breadcrumbs as I would search for say “24 hour fitness” and instead of searching around to find where the hell they put the “find me your locations” page, the breadcrumb had a link for “locations”, which took me right to where I wanted to go.

Why are the breadcrumbs disappearing tho when it’s quite obvious that I use them a lot when I see them. Shouldn’t Google give the users the choice to use them or not, or did they take it away and make it option that I’m not aware of?

I think when you get a lot of pages on your site it becomes more important to use bread crumbs. Before we lambast google for this idea, we should see if it becomes a handy feature. One of the things I like about Google si that they are always experimenting and testing.

How does it help the searcher find, let say Blank T-Shirts, any faster or easier. I understand the point of breadcrumbs, I just don’t see how google including them in search results will help someone find Wholesale T Shirts.

This article has given me a reason to reconsider using blogs for my websites, instead of static pages, even if it is possible to use software to rotate different index .html pages.

Thanks for the article and everyone’s comments.

Seems like a good development if it prioritises well organised sites – will help users find what they’re looking for, and means good web design and seo will pay off.

I like the idea… we thought of implementing this on our site http://rupersonal.com but didn’t get to yet.

I have to agree that it helps you see where you are coming from and how you landed on a page or another and find your way out. With big sites it’s easy to get lost in the ocean of pages.

So, thank you for the reminder and the useful linking in this article.

Breadcrumb navigation is no doubt an efficient practice. But I dont understand how that will help in Google SERPs? As a user, I will not click on a particular link just because it has a beatiful breadcrumb..

What if the breadcrumbs were a way to reduce your bounce rate? Let’s face it, sometimes Google doesn’t always return the best result for a term, or the page they return is the best on on that website.

These breadcrumbs could be a way to show a user how to get through a website to find what they are looking for before they click through.

Google is great ….they are always doing something unique

I think it actually throws up more relevant results and if it encourages site owners to have clear navigation structure then that’s a good thing for the user.

Breadcrumbs provide very useful navigation information in multi-level websites.

This Google enhancement looks useful. It gives you immediate awareness where you’re going to be parachuted in on a large website.

At http://www.thenationalpages.co.uk users like our breadcrumb trails and they’re good for our SEO. I hope this encourages others to follow good Breadcrumb practice.

I like that google keeps it

Very informative! Good job by Google. Now the users can navigate easily