Google Teams Up With ClickZ To Learn About The State Of Mobile MarketingBy: Chris Crum - June 7, 2012
Google has partnered up with ClickZ on a mobile marketing and apps survey. Google says it hopes to “provide a reference point for the state of mobile marketing in 2012.”
They say it just takes three mintes to complete, and they’re giving away two pairs of free passes to the Search Engine Strategies conference and a free iPad. If you take the survey, you’ll be entered into a drawing for one of the prizes.
“The staggering growth of mobile platforms, devices, apps and of course users has inspired an entire generation of marketers and entrepreneurs to take notice,” says Adam Singer from Google’s Analytics team. “But with such rapid change execution and adoption are all over the board.”
The deadline for the survey is 5 p.m. ET June 15. You can take it here.
Google is certainly putting a great deal of focus on mobile marketing this week. The company just announced the integration of its AdMob network into AdWords, so AdWords advertisers have access to AdMob display inventory.
Google still has plenty to learn itself about mobile marketing, as its recent financial results have shown.
The Interactive Advertising Bureau reported this week that the mobile ad market for 2011 was $5.3 billion.