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Google Targets TV Commercials

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Danny Sullivan informs about a Wall Street Journal article, Google gains on goal of controlling and targeting TV commercials. WSJ reports, “Google Inc. has established a toehold in pursuing of one its next big ambitions: controlling which television ads viewers see and tailoring them to consumers’ interests.” 

The Mountain View, Calif., company honed the highly profitable Internet model of search advertising — that is, selling ads targeted directly at consumers based on the terms they enter into Web search engines. Last year, the eight-year-old company racked up more than $10 billion of revenue by brokering online ads for itself and its partners.

Google has been showing keenness about targeting TV commercials. This seems to be the first conscious step they have taken in that direction.

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Google Targets TV Commercials
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About Navneet Kaushal
Nav is the founder and CEO of PageTraffic, a premier search engine company known for its assured SEO service, web design and development, copywriting and full time SEO professionals.

Navneet has wide experience in natural search engine optimization, internet marketing and PPC campaigns. He is a prolific writer and his articles can be found in the "Best Articles" section of many websites and article banks. As a search engine analyst , he has over 9 years of experience and his knowledge is in application here. WebProNews Writer


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