Google Talks About Content Network Tools

"Helpful tips" for using them effectively

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There are many products and services available to help a content network.  The trouble is that access to some of them costs money.  So, as a straight-from-the-Googler’s-mouth alternative, ways to improve content network performance were recently discussed on a Google blog for free.

Google's Content Network Tools
 Google Content Network

"Heather" hit on several topics in a post on Inside AdWords.  We won’t repeat every word – you guys are capable following both lines of thought and links – but some of the tips are worth singling out.

Heather began, "After a campaign has accrued a significant number of clicks on the content network, you can run a placement performance report to see where your ads have appeared.  We recommend that you focus on sites where your ads have received a statistically significant amount of traffic (about 50 clicks or more)."

Then, "To increase traffic from sites that are performing well, consider creating a new placement-targeted campaign and selecting CPC bidding instead of CPM.  This strategy allows you to bid more for high-performing sites without increasing your bids for the rest of your content network traffic in existing campaigns."

Or, to peek in the opposite direction, low-performing sites can be scoped out by using Site and Category Exclusion tool to see if there are any patterns.

With any luck, a dedicated application of these principles will save money and draw in new business.  The stock market is taking another rollercoaster ride today, so we think, even for everyone who’s doing well, an extra safety net isn’t such a bad thing.

Google Talks About Content Network Tools
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  • http://www.hotelbookingpro.com Andrew

    Unfortunately sad to say google adwords keyword bidding process is contributing towards Inflation on the economy


    Why I said that because today there had been ridiculously min bids for hotels related keyword at highest $18 per click

    Somewhat this cost of advertising will be passed towards the unfortunate consumer .  Not to mention the inflation of economy in multiple taxation as goods taxation,services taxation & income taxation. In order not to inflate the economy taxes should be just ONE TAX as in ONE GOD !


  • http://www.petfoodstory.com/cats.htm David

    It would seem if you want to play in the CPC market, you would concentrate on long-tail keywords that are more specific to what people are looking for.

    Big advertisers who rely on the generic keyword terms have the deep pockets to play the CPC game. Realisticly though people search on more narrow terms when wanting a direct answer and this is where long-tail keywords come into play.

    Finding the most affordable search terms is the real work. Big advertisers don’t have the time for it, therefore we must if we want sales at reasonable ROI.

  • http://www.roomsinedinburgh.com Rooms in Edinburgh

    I have never been a fan of content adds as i find conversions tend to be higher with keyword targeted ads.  But its an interesting idea to target high performing content ads as these are far less expensive per click.

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