Google Taking Too Long With Beta Testing

    January 13, 2005

ZDNet looks at the dark side of Google. The dark side? Yep, they’re bad boys for not getting the products out of beta.

“It shows considerable disrespect, for one thing. Part of the deal with public betas is that the users accept some problems in return for helping create the finished product, but if that product is never finished then why bother? It also lets Google off the hook when bad things happen: it never said the software was finished. It just wanted you to use it.

That’s no way to build a reputation for effective cleverness. It implies that beta is an excuse for shirking responsibility, rather than a shakedown period that makes the final product better.”

Andy Beal is an internet marketing consultant and considered one of the world’s most respected and interactive search engine marketing experts. Andy has worked with many Fortune 1000 companies such as Motorola, CitiFinancial, Lowes, Alaska Air, DeWALT, NBC and Experian.

You can read his internet marketing blog at Marketing Pilgrim and reach him at