Google Taking Another Look Video Ads

Movie trailers, product demo clips

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It looks like video advertisements may become a more standard part of the Google search experience.  Television and movie-related clips can already be found, and a report indicates that Google’s thinking about running tests with product demonstration clips, too.

Google first started experimenting with video ads about 18 months ago.  Videos represent a pretty obvious win from the perspective of advertisers and the search giant; even people who have long since become used to ignoring text ads are apt to notice and watch them.  So marketers would have a fresh way to reach consumers, and Google could reel in more revenue.

According to Brian Womack, Nick Fox, a director of business product management at Google, also claimed, "It’s clear that this is something that users want.  It ties back to trying to understand what a user is doing on Google, what an advertiser is trying to sell — and matching those up."

And indeed, it makes sense that someone searching for info related to the movie "Extract" would want to see the trailer.

These experiments may well be deemed a success and turn into something more permanent, then.  But given the 18-month think-it-over period that’s already passed, no one should hold his breath.

Google Taking Another Look Video Ads
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