Google Takes Another Step Toward Mobile Domination

Close to deal with Verizon...

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Verizon WirelessIt looks like mobile search is about to be taken seriously. The Wall Street Journal is reporting that Verizon Wireless has tapped Google, and the two are close to reaching a deal that would see Google’s mobile search come pre-installed on Verizon handsets.

"It’s the latest sign that telecom companies are finally conceding that their homegrown search services have stalled — and that they need help from the Internet’s big guns," says Amol Sharma at the WSJ.

Google This news comes just days after telecoms analyst Juniper Research awarded Google for its mobile search.

In fact, Google has been quite busy with the mobile parts of is business in recent days. The other day, it began testing ads through the mobile version of YouTube, and also separately announced that the first "Googlephone," the HTC Dream, would be coming out in November through T-Mobile.

Google Phone

With Google already dealing with two of the largest providers, it seems poised to dominate the mobile realm just as it has the search industry as a whole. Like Doug said last week, Eric Schmidt is betting on mobile in a big way.

Eric Schmidt

"We can make more in mobile than desktop eventually," Schmidt said recently. "The reason [is] because the mobile computer is more targeted.  Think about it: you carry your phone everywhere, it knows all about you.  We can do a very, very targeted ad.  Over time, we will make more money for mobile advertising."

Based on Google’s recent mobile moves, Schmidt and co. are showing that they intend to make good on those words. Hopefully once the deal between Verizon and Google closes, we will know more about the terms of the deal.

Google Takes Another Step Toward Mobile Domination
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  • http://www.sourcesurge.com Search Engine Friendly Web Design

    I’m all for the Android platform. Reason being is that the internet on a mobile phone is limited. In most cases there’s no flash or silverlight capabilities. Phones of the past gave you a watered down internet until the conception of the iphone, which woke up the major phone carriers. I guess we can thank the iphone for stepping up and creating a new bar for cell phone carriers.

  • http://www.earnathome247.biz P. D. McCloud

    Why in the world would anyone be happy about Google dominating anything? At least here in the U.S., there are supposed to be laws that prohibit a monopoly, which Google seems to have well in hand. Just ask Bill Gates. How many years and how much money did he and Microsoft have to spend to battle the U.S. Government.

    So, Google, what gives you the right to "dominate" anything?

    I’m not against Google, though it may seem that way. Instead, I feel the need for Google to be set into place, much like the old AT&T of the early 70’s. Through the advanced technology and R&D dollars Google spends to dominate different markets of our global economy, they are in-effect, stifling the possibility of any competition. If you don’t believe that, then wait till Google signs their deal with Verizon. Someone down the line is going to pay the bill for Google’s domination.

    It won’t be Verizon, or any other conglomerate that Google courts into thier grasp. It will be you and I. And, of course the governments of the world will turn a blind eye as they’ll have been bought off (through campaign contributions, of course) and we’ll still be the one to foot the bill.

    Just my take — let Google be subject to the same anti-trust and anti-monoply laws that AT&T and Microsoft are subject too.

  • http://mkredyty.net Kredyty

    Google for president!!!\

  • http://www.mobiclue.com Buy mobile phones

    Google has released a mobile software to search web pages directly from phone interface . But I think its still available only for Symbian OS . Google’s is on the right way to attract more customers to their mobile devices and applications . There mobile phones would get huge success if there is an option to buy these devices in all countries .

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