Google Takes An Hour To Explain How To Use Remarketing Lists For Search Ads

By: Chris Crum - October 28, 2013

Google hase released the recording of a new webinar about remarketing lists for search ads (RLSA).

“Remarketing lists for search ads (RLSA) is a powerful new feature that brings together intent, context and audience to help you get more sales and leads with great ROI,” says Google. “With RLSA, you can modify bids, ads, and keywords for past site visitors. In this video, you’ll get a feature overview, learn about usage strategies, walk through the set-up, and hear tips and tricks on how to be successful with RLSA.”

If you have about an hour to spare, and think your own campaigns can benefit from RLSA, you may want to check it out or mark it as a “watch later”.

Google launched RLSA out of beta back in June. The product shares the same Google Remarketing Tag and list management tools with remarketing on the Google Display Network. More on RLSA here.

About the Author

Chris CrumChris Crum has been a part of the WebProNews team and the iEntry Network of B2B Publications since 2003. Follow Chris on Twitter, on StumbleUpon, on Pinterest and/or on Google: +Chris Crum.

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  • Inbound Dan

    I thought it was a very useful webinar covering a wide range of topics, and I’m certain the power of RLSAs will grow as more and more marketers put their mind to it.

    I’ve actually written a comprehensive guide to Search Remarketing over on my blog, so if anyone wants some more information and practical tips, feel free to head over there to check it out:

    If anyone has any questions I’d be happy to try and answer them too.


  • Mark Martel

    Hi Chris, Mark from Google AdWords marketing here. Thanks for letting your readers know about our RLSA webinar recording! We’re eager to have more advertisers learn about it and take advantage to improve the performance of their campaigns.

    One thing I wanted to clarify for your readers is that the prepared content in our webinar recording runs for about 20 minutes — the other 40 minutes are audience Q&A.

    Also, I wanted to give props to Inbound Dan for his nice write-up and implementation video.

    • Inbound Dan

      Thanks Mark. I’ve followed you on Twitter – if you think the guide adds value I’d appreciate you sharing it if you get a chance.


  • Kathleen Johnson

    The rule on Highway Billboards is that you have 7 seconds to get your message across. If it takes Google an “hour” to explain this facet of its new alogarithm and advertising – they seriously need to re-evaluate their mission! This is the oxymoron to “Byte”……