Google Swallows Up FeedBurner

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Google has announced it has acquired Chicago-based FeedBurner, a deal that had been rumored to be taking place since last week. Terms of the purchase have not been disclosed.

On the Google Blog, Susan Wojcicki, VP, Product Management writes," For those of you who aren’t bloggers, podcasters, or feed creators, Chicago-based FeedBurner is a leading provider of feed distribution and management tools."

"A web feed is a way for online publishers to syndicate their content and deliver it straight to readers. Each day, FeedBurner delivers feeds to millions of users around the world and offers unique and useful tools for publishers to analyze, optimize, and monetize their content."

"Further, FeedBurner offers a feed advertising platform for advertisers to reach engaged feed readers through targeted in-feed ads and innovative techniques like RSS feed-driven ads."

FeedBurner CEO Dan Costolo had this to say about the deal in a blog post, "We like our chances. We are confident that we are going to be a part of the company that can best deliver the most comprehensive suite of services to publishers".

" We are confident that we’re going to continue to have fun and innovate for customers as rapidly as possible. We are confident and hopeful that you’ll look at your feed dashboard soon and say to yourself "Well, *that* was a good idea!"

Google Swallows Up FeedBurner
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