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Google Stock Downgraded

ThinkEquity analyst says media recession only 1/3 over

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So much for the "buy and hold" approach to investing, at least where Google and one analyst is concerned.  It might be time to sell and get some cash, instead, as ThinkEquity’s William Morrison has downgraded the search giant’s stock from "accumulate" to "source of funds." 

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Hardly good news for Eric, Larry, and Sergey, huh?  Also, Morrison embraced a more pessimistic price target ($300 versus $350) and cut earnings per share targets for both this year and next.  Which may seem like an odd reaction given the rather great fourth-quarter earnings Google reported last month.

But as quoted by Eric Savitz, Morrison explained, "[I]f the current down cycle is anything like the last for online advertising, we’ve got 7 to 8 quarters of market declines ahead of us with growth resuming in the third or fourth quarter of 2010."

Then, Morrison referenced comparisons between our current situation and the Great Depression and continued, "If that’s the case, we believe there is a compelling argument to be made that the declines in online advertising could actually be worse during the current recession than what we experienced post-bubble."

Let’s hope things don’t swing in that direction.  Although we must note that Morrison’s statement seems timely, since the Dow and Nasdaq have slid 2.93 and 3.30 percent today, respectively, and Google’s down a full 3.70 percent.

Google Stock Downgraded
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    Sounds like the CEO of Local is in some alternate reality considering his company’s spiraling downward trend and all of the other much bigger players in his space being downgraded… I hope he doesn’t waste too much of his cash reserves buying back stock that will soon be delisted.

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    Obviously the market sentiments are kind of weird right now. Why are the stock prices going up when all companies are doing really bad? It’s just all because the drop wasn’t as bad as analyst had predicted? There’s no fundamental in that.

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    I strongly agree with that statement. It seems that we’ve yet to see the worst with Bird Flu / Swine Flu coming back in a bigger way to let the whole world come into a stand still.

  • http://www.internet-empire.com Seo Singapore

    I’m not surprised by that. The market has corrected fully for a while. They’re kind of dragged down by the others despite their strong showing in meeting the analyst’s targets.

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