Google Starts Showing iOS App Content In Search Results

Chris CrumBusiness

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Last week, Google revealed that it's starting to index content from iOS apps as it has been doing for Android. The appearance of such content is rolling out this week, the company said on Thursday.

iOS users will start seeing in-app content from Google's initial partners in search results when using the Google app or in Chrome for iPhone and iPad when signed in. Users can tap on on search results to open the apps.

Initial partners include: Eat24, Free Dictionary, Huffington Post, OpenTable, Pinterest, SeatGeek, Slideshare, Tapatalk, Yellow Pages, YouTube and Zillow in the U.S., Biblia JFA Offline and Letras in Brazil, Cookpad and Tabelog in Japan, Domain in Australia, and eBay Kleinanzeigen in Germany.

Google says it's working to add many more.

"Try telling Google 'I need a reservation at Bombay Cricket Club' and you’ll see results from the OpenTable app," suggests product manager Eli Wald. "You can also search for 'DIY interior design' and easily explore pinboards on Pinterest. Try 'buy Giants tickets' for results including one from the SeatGeek app, or even ask 'what is the definition of googol' and see results from The Free Dictionary."

In addition to all of this, Google is also helping iOS users more easily discover new apps in Google Search like they're already doing on Android. You can search for things like "word game" and see a list of relvant apps in search results and install them from there.

Image via Google

Chris Crum
Chris Crum has been a part of the WebProNews team and the iEntry Network of B2B Publications since 2003. Follow Chris on Twitter, on StumbleUpon, on Pinterest and/or on Google: +Chris Crum.