Google Spreads Out AdWords Account Snapshot
All of its advertising clients will be able to use the Account Snapshot page in AdWords, and utilize it beyond the desktop browser.
Beta testing has ended on the new AdWords feature that provides key account information in one place. Google summarized the Account Snapshot features on their help pages:
- Important account and campaign alerts and status updates
A performance overview with configurable statistics and graphs for your advertising costs, clicks, impressions, CTR, conversion rate, and more Links to helpful tips and other resources to help you get the most out of AdWords
Advertisers can set the Snapshot as their AdWords starting page simply by clicking a link at the bottom of the Campaign Summary page.
The Inside AdWords blog noted what’s new for advertisers, as a feature on the Snapshot page:
The page also offers something completely new to AdWords – SMS (or mobile phone) alerts about important account events related to billing, disapproved ads, and campaign maintenance. In addition to SMS, you can choose to be alerted online or via e-mail.