Google Softens Description Of SEOsBy: Doug Caverly - July 1, 2008
SEOs should prepare to feel all warm and fuzzy. In a document titled "What’s an SEO? Does Google recommend working with companies that offer to make my site Google-friendly?" Google’s softened some of the language it uses to describe them.
The old version mentioned "a few unethical SEOs" in the fourth line and then jumped into a list of warning signs. The revised help page introduces a negative in line three, but uses the gentler term "irresponsible." From there, it names a lot of possible benefits.
Relatively neutral, background check-type questions follow, and then the same warnings eventually appear. It seems Google now has fewer qualms about nudging people towards SEOs, though, or has at least decided that its old description came off as too harsh.