Google Sites Top Video Property For February
For the month of February Google Sites were again the top U.S. video property with nearly 3.6 billion videos viewed (35.4% share of all videos), gaining 1.1 share points over January according to comScore Video Metrix.
U.S. Internet users viewed more than 10 billion videos online during the month, a three percent increase over January and a 66 percent gain over February 2007.
Not surprisingly YouTube accounted for 96 percent of all video viewed at Google Sites. Fox Interactive Media was second with 586 million videos (5.8%), followed by Yahoo Sites with 293 million (2.9%) and Microsoft sites also with 293 million (2.9%); if the two companies were merged they would be tied for second with Fox Interactive Media.
Close to 135 million U.S. Internet users spent an average of 204 minutes per person watching online video in February. Google Sites had the most viewers (81.8 million), where they spent an average of 109 minutes per person viewing video in February.
Fox Interactive attracted the second most viewers (55.7 million), followed by Yahoo Sites (37.1 million) and Microsoft Sites (27.1 million). ABC.com had the tenth largest viewing audience (7 million) where they spent an average of 51 minutes per person watching online video, second in time spent only to Google Sites.
A majority (72.8%) of the total U.S. Internet audience viewed online video in February. Eighty million viewers watched 3.42 billion videos on YouTube (42.6 videos per viewer), and 50 million viewers watched 539 million videos on MySpace (10.7 videos per viewer).
The average online video duration was 2.7 minutes and the average online video viewer watched 75 videos.