Well, it's almost November, so if you haven't started getting your holiday shopping campaigns ready, you better get your butt in gear. If you're looking to reach shoppers through Google Shopping this holiday season, it's a good time to take a look at some best practices.
With that in mind, Google just released a trio of videos to give you a better handle on the best ways to manage your Shopping campaigns, get more of your products online, and optimize your campaigns.
The first video walks you through "setting up realistic budgets and targets to maximize your reach on Google," as the company puts it.
The second discusses how to get your data feed into shape to show more products online so it's easier for shoppers to find you.
The third video goes over optimization fundamentals including how to drive traffic to your site and then optimize the traffic so you can improve your ROI.
Google is advising advertisers to head to the Google Best Practices Help Center for more.