Google Shopping Gets Redesign For The Holidays

Chris CrumAdvertising

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Google announced that it has redesigned Google Shopping as the holiday season approaches. The new design is geared toward mobile users as mobile shopping related searches have outpaced desktop.

"Shoppers often don’t know the exact product they’re interested in — forty-percent of shopping searches are on broad terms — so they turn to search to discover and explore," says Google Shopping senior product manager Karen Corby. "With the new mobile redesign, if a shopper searches for droids, we’ll show the most commonly searched categories to help her narrow down her search. Similarly, if she searches on Google Shopping for tricycles for kids, we’ll show tricycles grouped by attributes that people commonly shop by: features, brand, and price. This gives her the freedom to discover what she might want in a more organized way, while helping drive more qualified traffic to your site."

"Once a shopper’s narrowed down her options, she can now easily browse through lots and lots of products without having to load entirely new pages to see more," says Corby. "She can get a feel for a specific product, such as a Lego Starwars Turbo Tank, that she's interested in by tapping on the product, flipping through images, skimming reviews and scanning product info. She can easily swipe to the next product or dig deeper into specs, features, and even videos to learn more about what you offer. When she knows exactly what she wants, and searches for a chromecast, for example, we’ll surface more information upfront. She can see which merchants carry the product, which stores have it in-stock, and also get a quick glance at reviews and manufacturer details."

It will also show when items are in stock at places near you.

Earlier this week, Google announced a new click share metric for Google Shopping. Meanwhile, YouTube Shopping ads are now available in AdWords.

For more on getting the most out of Google Shopping for the holidays, check out these videos.

Image via Google

Chris Crum
Chris Crum has been a part of the WebProNews team and the iEntry Network of B2B Publications since 2003. Follow Chris on Twitter, on StumbleUpon, on Pinterest and/or on Google: +Chris Crum.