Google Shopping Express Becomes Google Express, Expands

Chris CrumBusiness

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Google announced that it has changed the name of Google Shopping Express to just Google Express, is expanding it into more cities, and that it now includes more retail partners.

Google Shopping Express was first introduced early last year as a local delivery service enabling people to get same-day delivery on some items. It initially launched in San Francisco with a handful of partners including Target, Walgreens, American Eagle, Staples, Toys R Us, and Office Depot. Since then, it's slowly expanded into a few other areas like San Jose, Los Angeles, and Manhattan.

Now, it's coming to Chicago, Boston, and Washington D.C. under the new name, and has added new merchants: 1-800-Flowers, Barnes & Noble, Nine West, PetSmart, Vitamin Shoppe, Sports Authority, Paragon Sports in New York, Vicente Foods in Los Angeles, Stop & Shop in Boston, Giant Food in D.C., and Lux Roses, TigerDirect, Treasure Island Foods and Wrigleyville Sports in Chicago.

"One year ago, the first Google Shopping Express order was delivered—a box of granola," said Brian Elliott, Head of Partnerships for Google Shopping. "Our idea was to make shopping your favorite local stores as easy and fast as shopping online, and to help you get what you need delivered the same day. Since then, you’ve told us how we helped you restock diapers in the nick of time, made sure you had Bananagrams for family game night, and even made you feel connected to the outside world when you were home sick. Along the way, we've expanded to new locations, brought on more merchants, and offered more products. And now, we’re adding to the program you love."

In addition to the new name, location, and partners, Bay Area users who are over 21 can now use the service to order alcoholic beverages.

Express membership gives users free same-day delivery or overnight delivery on eligible orders over $15, first dibs on delivery windows, and shared membership with a household member. It costs $95 per year or $10 per month. Alternatively, users can pay as they go at $4.99 per order.

According to Google, over 7 million people can now use Google Express with 12 million of them in Northern California.

Images via Google

Chris Crum
Chris Crum has been a part of the WebProNews team and the iEntry Network of B2B Publications since 2003. Follow Chris on Twitter, on StumbleUpon, on Pinterest and/or on Google: +Chris Crum.