Google Shares Backlink Anchor Text Information

    March 16, 2007

If you’re a search marketer, you’ve never had it so good. The days of working in the dark with Google and trying to patch together pieces of software or intricate search commands, are on their way out.

Ever since Google introduced Sitemaps, which expanded to become Webmaster Central, they’ve gradually added more and more useful information – stuff we would have killed for five years ago.

Today’s addition brings backlink anchor text to the mix

Now we’ve enhanced the information we provide and will show you the complete phrases sites use to link to you, not just individual words. And we’ve expanded the number we show to 100. To make this information as useful as possible, we’re aggregating the phrases by eliminating capitalization and punctuation.

What else would you like to see added to Webmaster Central?